What Factors Do Impact Your SEO Marketing Efforts?

Are you looking for local SEO services Auckland New Zealand? You are in the right place. Several factors help search engines determine how they should rank a site and what sites should appear on search engine results. If you want your site to top Google results, keep an eye on details to cater to these elements.

Five factors that impact your SEO marketing efforts

Not all two hundred factors considered by search engines are equal. Some factors deserve more value than others. As you plan your SEO marketing strategy, pay attention to the elements that impact Google rankings.

Before we dig deep into SEO factors, these factors must keep changing with time.

Factors that impact Google ranking

Web index and Google algorithms change from time to time. Value of some factors may lower or increase, while some elements get removed or added. It is essential to stay updated with the Google ranking elements. If possible, use an SEO audit tool to scan your site.

It helps you ensure that you follow up-to-date SEO practices. The best SEO Services in Wellington talk about the factors that impact SEO performance. it's not placed in order. But, here are the factors you should place value on when planning your SEO marketing strategy.

Site security is a critical SEO element.

It wasn't until 2014 that Google declared site security as a critical SEO factor.

Site security refers to the use of HTTPS encryption.

SSL certificates belong to all but the sites with HTTPS encryption.

It establishes a secure connection between a site and its users.

It adds a layer of security that protects information shared by the users. An agency giving local SEO services Auckland in NZ considers site security as a critical SEO element.

Google drives optimal traffic to trustworthy sites, and it's beneficial to get HTTPS encryption. Does your site start with HTTPS rather than HTTP? It means that your site isn't secure and you should add an SSL certificate.

Crawlability drives traffic to your site.

If it can't trace the website, search engines can't rank it. Crawlability plays a pivotal role when ranking a site. Crawlability allows web browsers to scan a site and review its content.

It's a vital factor that helps Google determine what a web page is all about. How should Google rank a site? Crawlability helps the site to top Google search results and optimizes it.

Page loading speed impacts user experience.

Another factor that influences user experience is the page load speed. A slow loading site delivers a negative impact on user experience. Google knows that people want to find fast solutions, so it prefers sites that load faster. The best SEO Services in Wellington suppose that load speed is a critical ranking element of a site.

A speed tracker helps measure the loading speed of your site. Alexa's analysis tool should be a part of site audits.

Does an internal link affect Google ranking?

Internal linking is important in SEO as it helps indexes to crawl your site and collect information from content. With little or no internal links on your site, visitors will find it difficult to access the content. SEO marketing agency in Auckland helps you add links to existing and relevant content on your site. SEO marketing firm in NZ knows that every site linking strategy is unique. For the best result, an SEO marketing agency in Auckland guarantees that pages have at least two to three links. Whether your e-commerce store is big or small, our marketing firm helps you achieve marketing goals. For queries, contact the best SEO Services in Wellington today.